The title tag is an HTML element that specifies the title of a web page. It appears in three key places: browser tabs, search engine results, and social media shares.
Title tags are a major ranking factor. Search engines use them to understand page content.
A compelling title increases the likelihood of users clicking your result.
Clear titles help users identify the right page in browser tabs and bookmarks.
<head>
<title>Your Page Title Here | Brand Name</title>
</head>
| Guideline | Recommendation |
|---|---|
| Length | Keep titles between 30-60 characters. Google typically displays 50-60 characters. |
| Keywords | Include your primary keyword near the beginning of the title. |
| Uniqueness | Every page should have a unique title that describes its specific content. |
| Brand | Include your brand name, typically at the end after a separator (| or -). |
| Readability | Write for humans first. Titles should be clear and compelling. |
Complete Guide to On-Page SEO (2024) | SEO Academy
55 characters, includes keyword, year, and brand
Buy Organic Coffee Beans Online - Free Shipping | CoffeeShop
Includes primary keyword, value proposition, and brand
Home
Too short, no keywords, not descriptive
Buy Coffee, Best Coffee, Cheap Coffee, Coffee Beans, Coffee Online
Keyword stuffing, looks spammy, poor user experience